What is a customer?

A Customer is the most important person ever in this office.: …in person or by mail.
A Customer is not dependent on us.: …we are dependent on him.
A Customer is not an interruption of our work.: …he is the purpose of it.
We are not doing him a favor by serving him: …he is doing us a favor by giving us the opportunity to do so.
A Customer is not someone to argue or match wits with.: Nobody ever won an argument with a Customer
A Customer is a person who brings us his wants.: It is our job to handle them profitably to him and to ourselves.

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